2015 was a big year for Magento as they released their next-generation platform: Magento 2. Some...
Setting up an e-shop which targets various countries, currencies, and languages usually means dealing with lots of issues with bureaucracy, shop administration, and expenses. But we have amazing news for you — there’s now a much easier solution!
What most webshops and e-commerce platforms fail to streamline, or even support, is the creation of storefronts that target different countries from all over the globe. Traditionally, an e-shop owner would need to set up a store for each of its target countries, including the front-end, stock management, payment methods, currencies … we could go on and on. While this method of creating independent e-shops used to provide a livelihood for web developers and designers, it meant an overly complex task to manage all these separate store instances by the owner. Not to mention the expenses!
However, Beecom and its Magento 2 backend provides a game-changing service. You can have one back-end with as many unique market-specific storefronts as you can handle.
Let’s dive a bit deeper into how this capability supports your international business endeavours.
Imagine you started an e-shop targeting your own country. That sounds easy enough as you are in your comfort zone, have control over your content, and know your customers and the laws governing your e-commerce business. But what happens once you start exploring other markets and you realize you could do even better on, let’s say, other continents?
While that may sound daunting, Beecom actually has your back. With the multi-store feature, you can start an international e-commerce business and have access to any market around the globe. You would operate from a single catalog and pay for just one e-shop instance, while at the same time setting up multiple stores that each had their own specifications.
Design, content translation, and market research are some of the easier tasks to complete. However, some of the more difficult tasks for an e-business doing cross-border online sales are handling online transactions; setting up payment gateways; adhering to local laws and bank regulations around currency display; and making sure that the terms & conditions, contracts, privacy policies, and other legal documents and processes are in order.
So, it comes as a great relief that with a SaaS e-commerce solution, all these issues are bridged by the platform and its service model.
You can tend to various legal environments, customer needs, and use the most suitable payment gateways, and also handle your shipping in a specific way for each country, gather reviews and integration services for the specific market.
Now you know you are all set with the storefront and legal foundations, but what about the technical base? Who is serving the customers and how? How many customers can enter your store at the same time without disrupting the experience for the others? Where is their data kept? What happens if something breaks? What happens if things go too well, too fast (if that situation event exists)?
Well, another great thing about Beecom is that the platform is hosted on Google Cloud, with global reach, multiple data centers, and endless scalability. What does this mean for an e-business?
To put it simply, you can serve any country from the nearest server which not only ensures good server response time, but also legal compliance. The more customers you get, the more hosting you are allocated — and the reverse is true as well. This way, the server literally serves you, instead of it either being a bottleneck for growth or an unutilized expense.
Working with one of the leaders in cloud technology, you also get best-in-class support, around-the-clock maintenance, and guaranteed security.
Speed of service is also enabled by the fact that our international store feature is built into the core system, it is not a 3rd party plugin or a partner-technology, which could potentially slow us down. Yes, we know, this is unusual, but it’s true. It is part of the Beecom platform core structure, so you always have the fastest access to it.
The last, but very critical, step in building an e-shop is keeping an eye on the business, tracking KPIs, identifying issues and opportunities, and making various other uses of reporting.
The Beecom platform allows for easy integration with any 3rd party service that you’re using as your ERP. You can export and import your data with ease, connect your external functionalities with data coming from your e-store, and feed necessary data into the back-end of your online platform.
Conquer the world more easily than you’ve ever thought possible!
Contact us and we’ll tell you more!
Beecom is a funded startup and a collection of tech and e-commerce fanatics who’ve developed a best-in-class SaaS e-commerce solution for the European market. We are committed to building powerful tools for marketers who want to grow their e-commerce business while also providing a kick-ass user experience! Beecom is built on Magento 2 and ScandiPWA, meaning that you now have access to a robust and powerful platform that’s still somehow just as easy to use as Shopify!